Overview
A powerful video intro for an eLearning course on shelter surrenders. Created to engage staff and inspire retention efforts.
The Challenge
Because of the overpopulation of cats in the shelter, most of those cats are surrendered by owners for issues that can be solved at home. Employees needed better training to understand how to fix common behavior problems at home.
The Solution
After taking time to review current shelter procedures and processes, and observing shelter employees in action, I sat down with stakeholders again to review my needs analysis. Suggestions were made to the stakeholders on how to bridge the knowledge gap. One of the solutions was an eLearning course in which this video was embedded.
Process
Approach
In my typical design processes, I like to combine the ADDIE method with Backwards Design. I began the process by exploring the Goal for the staff after completing this course.
Working closely with the Director of Operations, we identified a crucial need to educate not only shelter staff but also the hundreds of volunteers who generously dedicate their time to help out. However, the traditional instructor-led training sessions proved to be overwhelming for volunteers, hindering the effectiveness of the educational efforts.
The Outcome: Following the completion of the course by all staff members, the shelter observed a remarkable 10% decrease in cat returns within the first 45 days of implementation. This tangible outcome highlights the effectiveness of the training program in equipping staff with the necessary tools to make a positive impact on the lives of both cats and their owners.
How It Works
In my typical design processes, I like to combine the ADDIE method with Backwards Design. I began the process by exploring the Goal for the staff after completing this course.
Working closely with the Director of Operations, we identified a crucial need to educate not only shelter staff but also the hundreds of volunteers who generously dedicate their time to help out. However, the traditional instructor-led training sessions proved to be overwhelming for volunteers, hindering the effectiveness of the educational efforts.
The Outcome: Following the completion of the course by all staff members, the shelter observed a remarkable 10% decrease in cat returns within the first 45 days of implementation. This tangible outcome highlights the effectiveness of the training program in equipping staff with the necessary tools to make a positive impact on the lives of both cats and their owners.
Outcome or Impact:
This training initiative exemplifies my commitment to leveraging innovative instructional design techniques to address real-world challenges effectively. By harnessing the power of well-crafted video imaging and storytelling, we not only educate but also inspire action and promote positive change within our community.
Reflection/What I Learned
This training initiative exemplifies my commitment to leveraging innovative instructional design techniques to address real-world challenges effectively. By harnessing the power of well-crafted video imaging and storytelling, we not only educate but also inspire action and promote positive change within our community.
Deliverables
- Final animated video
Edited narration synced with visuals
Motion graphics and transitions
Branded visual elements
Rendered video files and export assets
Tools Used
- Camtasia
Audiate
Canva
Gallery
Use the arrows below to navigate the slide show.
My Role
I was responsible for all parts of this project from start to finish.