With AI entering our workflows, instructional designers aren’t becoming obsolete — we’re becoming more interdisciplinary, strategic, and creative than ever before.

Feeling stuck waiting for client leads to appear? Me too. Cold pitching has been on my mind lately — even if the thought makes my stomach drop. I haven’t started yet, but I’m building the confidence and a plan to begin. In this post, I share why I’ve hesitated, how I’m preparing, and what small steps I’m taking to find clients beyond job boards. Maybe you don’t have to feel “ready” either — just willing to try.